YOU MUST CREATE × ASICSTIGER GEL LYTE XT is the capsule collection which got an idea from trekking shoes of the 1970s. Brand “YOU MUST CREATE is born in London, UK. The brand name is derived from a phrase called “You must create your own style.” of “Raymond Loewy” known as a pioneer of industrial design. The character of the brand is the design which is particular about the choice of material with function and they are not affeted by trends.
This time, in collaboration with “ASICS TIGER”, two colors inspired from trekking are released. They adopt “GEL-LYTE XT” having a nostalgic atmosphere on the base. Additionally D shape ring is inserted on the upper for smoothness of throughing the shoelaces and pattern of out sole is improved for walking off road. A quilted nylon for improving arctic capacitya and suede whichis excellent durability is assembled on the upper. A bright graphic pattern is used on the lining.
It becomes the sneakers which is reflected fnctionality and coloring like “YOU MUST CREATE” in a nostalgic silhouette. It is going to release it in Asics tiger dealer in Japan from October 26, 2018. The price 16,200 yen (tax-included).
[Were to buy]
A physical shop
ASICSTIGER Harajuku, Shibuya and Osaka Shinsai-bashi